Micro Center Named PCMag Readers’ Top Tech Retailer for 2024

Micro Center has cemented its reputation as the nation’s favorite tech retailer, claiming top honors in PCMag’s annual “Rating the Retailers” survey. Recognized as both the Top Overall Tech Retailer and the Top Brick-and-Mortar Tech Retailer, Micro Center continues to lead the industry in customer satisfaction, product selection, and technical support.

This achievement underscores Micro Center’s commitment to delivering unparalleled service, an expansive selection of products, and competitive pricing to tech-savvy consumers. Not only did Micro Center excel in customer satisfaction, but it also outperformed national competitors in nearly every category, from product selection to in-store technical support.

The survey, which evaluates retailers across key metrics such as customer experience and product variety, revealed Micro Center’s standout performance in both online and in-store shopping. PCMag’s Editor-in-Chief Wendy Sheehan Donnell said: "Helping find the right technology is at the core of our mission here at PCMag. For the ever-important question of the top stores for buying that tech, we turn to our shop-savvy readers."

What Sets Micro Center Apart?

PCMag noted Micro Center’s high scores for both online and in-store shopping experiences, adding that Micro Center’s brick-and-mortar stores are unparalleled. According to the publication, "If you’re fortunate enough to live near one of its 28 locations (with a 29th opening soon in Santa Clara, CA), it’s worth a visit."

Micro Center’s Knowledge Bars, where customers can receive expert advice and assistance, remain a cornerstone of its exceptional service. The stores’ inventory includes more than 25,000 tech products, from custom PC components to gaming laptops, giving shoppers access to one of the most diverse selections in the industry.

"We are incredibly honored to receive this recognition from PCMag readers," said Rick Mershad, CEO of Micro Center. "It validates the hard work of our associates and our relentless focus on creating an exceptional shopping experience."

Building on a Legacy

Founded in 1979, Micro Center has grown into a trusted name in tech retail, with a reputation for knowledgeable staff, unmatched product selection, and the immediacy of in-person service. The accolades from PCMag readers come as no surprise to those familiar with the Micro Center experience, from first-time buyers to seasoned PC builders. The company continues to expand its footprint, with a 29th location scheduled to open soon in Santa Clara, California. 

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