There are 30 RGB LEDs per meter, and you can control each LED individually! Yes, that's right, this is the digitally-addressable type of LED strip. You can set the color of each LED's red, green and blue component with 8-bit PWM precision (so 24-bit color per pixel). The LEDs are controlled by shift-registers that are chained up down the strip so you can shorten or lengthen the strip. Only 1 digital output pin are required to send data down. The PWM is built into each LED-chip so once you set the color you can stop talking to the strip and it will continue to PWM all the LEDs for you The strip is made of flexible white PCB material, and comes with a weatherproof sheathing.