The future of television starts with apps. You already use apps like Netflix, Hulu, HBO NOW and WatchESPN to watch TV on your mobile devices. The same thing is happening with apps on your big screen, and Apple TV is designed around this reality. The Siri Remote with Touch surface takes the effort out of searching through all these apps to find something great to watch. In addition, the App Store brings games and apps to your television with big experiences created specifically for the living room. With Apple TV, the future of television is here.